Social King Maker: February 2015

Saturday, February 28, 2015

Social Media Today: Where We’ve Come From, Where...

Social Media Today: Where We’ve Come From, Where We’re Going

February 26, 2015

Ever wondered what Social Media Today’s mission is, where we’ve come from and where we’re going? This video tells the whole story:

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Sprinklr Acquires Pluck Sprinklr Acquires PluckFebruary 26,...

Sprinklr Acquires Pluck

February 26, 2015

Sprinklr announces today that it is acquiring Pluck from Demand Media. Pluck has a community platform that boasts customers like Mattel, Walgreens and L’Oreal, and emphasizes Sprinklr’s desire to increase its breadth of solutions in content management. I caught up with Sprinklr CEO and founder, Ragy Thomas, last week before the acquisition was announced.

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Psychological Marketing vs. Social Media Marketing Psychological...

Psychological Marketing vs. Social Media Marketing

February 26, 2015

Approaching your social media marketing campaign using a psychological standpoint can help you to leverage the power of the human psyche to increase brand exposure and actually convert your customers and prospects into brand advocates. As a result, you may find that you can do less actual marketing while focusing more on your customers and prospects.

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How to Promote your Content Across Earned, Paid and Owned...

How to Promote your Content Across Earned, Paid and Owned Media

February 26, 2015

Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let’s explore the ways in which you can promote your content, leaving no channel unturned.

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Why a Missing Review Might Just Be a Huge Compliment Why a...

Why a Missing Review Might Just Be a Huge Compliment

February 26, 2015

You’ve been a perfect vendor (you might even consider yourself a partner), with a track record of exemplary service and responsiveness. Knowing how important reviews are to your marketing success and credibility, so you approach one of your best clients – someone who can’t say enough good things about your work – to ask for a review. Your request is met with a resounding “no problem, we love you,” but the actual review never materializes. What’s up with that?

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What Viral Content Looks Like What Viral Content Looks...

What Viral Content Looks Like

February 26, 2015

Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.

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Friday, February 27, 2015

Why Your Video-Only Content Doesn’t Break Through Why Your...

Why Your Video-Only Content Doesn’t Break Through

February 26, 2015

With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it’s tough to produce content that sticks. What’s a content-creator to do? We’re making content easier to digest.

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Doom Game Gets Social Media Treatment Doom Game Gets Social...

Doom Game Gets Social Media Treatment

February 26, 2015

If you’ve ever been a gamer you’ve probably played Doom at one point or another. I was just a wee lad when the gory shoot and blood fest first launched. On its release in 1993 it was critically praised and since then it has been hailed as one of the most important and influential video game titles to date.

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CMO of the Week: Michael Lacorazza, of Wells Fargo, on Staying...

CMO of the Week: Michael Lacorazza, of Wells Fargo, on Staying Customer-Centric

February 26, 2015

Lacorazza and his team are determined to maintaining a local bond with customers despite Wells Fargo’s enormous size. “While we are a coast-to-coast company now, our focus is on serving our customers and our communities at the local level,” Lacorazza says. “We have a strong culture of putting the customer first and strive to live it every day.”

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The Social Laboratory: Using Social Media for Innovation The...

The Social Laboratory: Using Social Media for Innovation

February 26, 2015

Here’s a novel idea for small businesses to try: use your social media accountants as an innovation and marketing laboratory for your brand! You’ll increase your engagement levels, find out fascinating and useful intel, and your followers will be excited to take an active role in your brand!

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Google Inbox Gets Social Google Inbox Gets SocialFebruary 26,...

Google Inbox Gets Social

February 26, 2015

‘Social search’ essentially refers to bringing the traditional word-of-mouth experience online. It is now generally accepted that consumers are more likely to pay attention and trust recommendations from some one they know- people are curious about what their networks have to say.

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How Much Does It Cost to Run a Crowdfunding Campaign?

February 26, 2015

While crowdfunding on platforms like Kickstarter, Indiegogo, and TILT are seen as ways to bring in money, any good entrepreneur knows that you need to break a few eggs if you want to make an omelet. If you think you have the next great idea , whether it’s a film, album, art project, or tech product, make sure you budget for the following things to make sure you can afford it. While these expenses vary slightly for different project types, this post will focus on making a new product.

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Saturday, February 28, 2015

Social Media Today: Where We’ve Come From, Where We’re Going

Sprinklr Acquires Pluck

Psychological Marketing vs. Social Media Marketing

How to Promote your Content Across Earned, Paid and Owned Media

Why a Missing Review Might Just Be a Huge Compliment

What Viral Content Looks Like

Friday, February 27, 2015

Why Your Video-Only Content Doesn’t Break Through

Doom Game Gets Social Media Treatment

CMO of the Week: Michael Lacorazza, of Wells Fargo, on Staying Customer-Centric

The Social Laboratory: Using Social Media for Innovation

Google Inbox Gets Social

Top 5 LinkedIn Mistakes You Need to Avoid to Get the Best Results

How Much Does It Cost to Run a Crowdfunding Campaign?