Social King Maker: March 2015

Tuesday, March 31, 2015

Instagram Announces Clickable Carousel for Advertisers and Aims...

Instagram Announces Clickable Carousel for Advertisers and Aims to Prove Platform Value as Marketing Outlet

March 10, 2015

Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a user or brand’s profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point.

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Personalization: Creepy vs. Brilliant Personalization: Creepy...

Personalization: Creepy vs. Brilliant

March 10, 2015

The idea of improving engagement with prospects by personalizing their experience has been at the forefront of the marketing landscape for the last few years.

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Taylor Swift Is a Master Marketer and You Can Be, Too Taylor...

Taylor Swift Is a Master Marketer and You Can Be, Too

March 10, 2015

That’s what brands need to take to heart. Loyalty isn’t about the immediate fix, or points, or discounts. It’s about people. The people who take the time to shop your brand and interact on social – even if they’ve got a complaint. Focus on the people, get the help of a solid consumer management platform to help you manage the details, and you too can be the next Taylor Swift. Which in this case is a very good thing.

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Social Advocacy and Politics: Snapchat Says “This Is Not Social...

Social Advocacy and Politics: Snapchat Says “This Is Not Social Media”

March 10, 2015

According to Snapchat’s blog, “Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.” And the hype across the media coverage of Discover is that it should hook younger audiences into reading the news. But will it succeed?

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Cloud Computing Services are Gaining Traction in Brazil Cloud...

Cloud Computing Services are Gaining Traction in Brazil

March 10, 2015

While much of the upside potential for cloud computing service adoption will occur in the developed markets this year, there’s significant opportunities within the emerging markets around the globe. In Brazil, as an example, cloud computing demand is evolving rapidly — with 41 percent of companies already using these solutions and 42 percent planning to use them by the end of 2015, according to the latest market study by Frost & Sullivan.

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Content Syndication: 3 Critical Steps for B2B Marketers Content...

Content Syndication: 3 Critical Steps for B2B Marketers

March 10, 2015

To deliver real engagement, leads and ROI results, syndication can offer a fast-track route to getting your content in front of the right people, if done well.

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Monday, March 30, 2015

Quality Lead Generation is Part of the Personalized Content...

Quality Lead Generation is Part of the Personalized Content Journeys

March 10, 2015

Identifying your targets and shaping their experiences is not a simple task, but it has a direct correlation with the success of your marketing strategy and your ability to generate qualified leads for your company.

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Why Bother With a Small Business Blog? Why Bother With a Small...

Why Bother With a Small Business Blog?

March 10, 2015

Why it is so important to have a business blog and not just a social media presence? Creating a blog will give you access to a cohort of people online.

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What Are Negative Keywords for PPC Campaigns? What Are Negative...

What Are Negative Keywords for PPC Campaigns?

March 10, 2015

If your PPC manager isn’t incorporating negative keywords into your campaign, however, it won’t matter how many hours they spent crafting your shiny new PPC campaign. They risk wasting hundreds (perhaps thousands, depending on your budget) each month on unqualified leads – all from not adding negative keywords to their campaign.

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How You Can Make Blog Marketing Work for You in 2015 How You Can...

How You Can Make Blog Marketing Work for You in 2015

March 10, 2015

A lot of people are thinking about blog marketing the wrong way. The thing about online marketing is that it does not work in a straight line. Very few people are going to buy something from you the first time they visit. But they will remember what they read in your blog if you have great content.

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E-Commerce SEO Tips for 2015 E-Commerce SEO Tips for 2015March...

E-Commerce SEO Tips for 2015

March 10, 2015

SEO for e-commerce can always be daunting. There are so many confusing terms and strategies. Long-tail. Short-tail. Panda. Hummingbird. Oftentimes, your e-commerce platform has a lot to do with your SEO performance. Other times, your marketing strategy is the thing that makes the difference. Let’s look at a couple of things to consider when looking to improve your e-commerce SEO.

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Why B2B Sales Take So Long Why B2B Sales Take So LongMarch 10,...

Why B2B Sales Take So Long

March 10, 2015

B2B sales, simply put, take longer. The sales cycle is longer and the decision making process is more drawn-out. But lots of B2B companies and B2B sales people are still struggling to overcome their sense of impatience – and are inadvertently driving customers away as a result.

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Use Images Effectively in Social Media Use Images Effectively in...

Use Images Effectively in Social Media

March 10, 2015

Some things bear repeating, and this is one of them. I’m sure you’ve been told before how important images are to success in social media. If you haven’t, you should question your choice of friends and/or business associates. My two cents.

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