Snapchat Discover: Is Bite-Sized News Just for Kids?
March 05, 2015
Whether Discover will prove a recipe for a mainstream mobile news delivery has yet to be determined. So far, it seems to be doing well from an engagement standpoint: mobile data consumption on Snapchat has increased 3-4X since Discover launched , and session time is up too. But perhaps the biggest question of all is this: if the grownups like it, will the kids move on to something else?
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