Crossing the Direct Mail Channel: An Interview with Patty Brehm
March 06, 2015
Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014 . Today, we interview Patty Brehm, the CEO of Didit DM , Didit’s new direct mail division. Our discussion topics are the challenges and changes taking places in this vital marketing channel.
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