Is the “Twizzler Challenge” the Heir to the ALS Ice Bucket Challenge Throne?
March 19, 2015
The reigning king of viral content, the ALS Ice Bucket Challenge, swept the nation, and eventually the world, throughout the summer of 2014. Millions of people – celebrities, politicians, newscasters and civilians alike- took to social media to raise money and awareness for Lou Gehrig’s disease (ALS). And while many have attempted to duplicate its success, there may be a new challenge waiting in the wings to take the crown- enters the Twizzler Challenge.
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