Rewarding Quality Over Quantity in Gamification
March 17, 2015
Something that I see quite often is people making a simple but important mistake. They reward the behaviours that lead to quantity rather than quality. Let me explain. When you build a gamified campaign or activity, you need to consider what quality participation looks like. If for instance you want to create some buzz around a new product and you decide to create a simple Twitter competition, are you looking for the number of people who tweet or are you looking for the number of people the message reaches?
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